How do your get your property booked? By putting in ito the right places in front of the right people. Our marketing services put your listings where Hill Country travelers will find them.
Fredericksburg Vacation Rental Marketing Services
Promoting Your Rental to Hill Country Vacationers
Our Vacation Rental Marketing Services
- We run paid ads on your property's behalf to put it on platforms like Facebook and Google's Display Network. These ads promote both your property's page and search pages on our site where vacationers search for properties.
- We optimize our website for organic search to build credibility and to show up No. 1 on Google's Search Engine Results Pages (SERPs). This includes core components of SEO best practices, such as site structure and page speed, as well as content about what makes Fredericksburg and Hill Country a great travel destination.
- We manage your property's listing on third-party OTAs (Vrbo, Airbnb, Escapia, etc.) for those last-minute stays and broader reach. Our website and PMS connect to OTAs for consistency across all platforms.
- We sent monthly emails to potential guest and past guests promoting specials and properties.
All our campaigns center on the No. 1 KPI - bookings for your rental.
Vacation Rental Marketing Frequently Asked Questions
How do you advertise my rental and do I need to pay for this?
We advertise via pay-per-click (paid search, PMax, cross-network), organic search, local publications, local online directories, international directories, Facebook, Instagram, Chamber of Commerce, Visitors Center, and more than 30 booking sites. We spend more than other local services on advertising our owners' units. None of this cost is passed on to owners through extra fees.
Do I need to take down my rental if it's already listed on sites you post to?
Fredericksburg Stays will work around your existing marketing effots and increase the business you may already be generating. We can assist you with taking down your current listing, entusing all third-parties are synced and no manual blockouts are needed from site to site.
How well does your website rank on Google?
Our website outranks many competitor pages for keywords and terms on Google related to vacations in Fredericksburg. We have SEO expertise in-house and contractors who help us optimize our site for search engines?
Does Fredericksburg Stays market its own properties?
While our CEO owns 7 properties locally, we do not leverage those properties or attempt to book them first. We also do not employ people who own properties in Fredericksburg. Each property has to stand on its own.
Do you charge to change my vacation rental property's web page?
No. If you need changes, we do them in-house. This includes descriptions, photos, removing items, and amenities. Our website team handles technical changes.
Is Fredericksburg Stays on social networks?
We have a large presence on Facebook and Instagram. We task one of our staff to post to thee platforms each business day.
What other marketing incentives does Fredericksburg Stays offer to help my booking?
We sell gift certificates and add-ons to guest stays, such as romantic baskets, flowers, cakes and drinks.
Start Earning More from Your Rental Property
